PRIVACY POLICY

Last updated: August 13, 2026

At Sway Swings ("we", "us", "our", or "the Store"), accessible from swayswings.com, we respect your privacy and are committed to protecting your personal data. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information from visitors and customers.

1. Information We Collect

A. Information You Provide Directly

Identification and Contact Details: Name, email address, and telephone number.
Shipping & Billing Information: Delivery address, billing address, and contact details.
Payment Information: Financial data (credit/debit cards) is processed directly by PCI-DSS compliant secure payment gateways. Sway Swings never stores full card credentials.
Inquiries & Customer Support: Information shared when contacting our support team or subscribing to updates.

B. Information Collected Automatically

Device & Navigation Metrics: IP address, browser type, operating system, unique device identifiers, pages visited, and interaction duration.
Usage Data: Items viewed, inquiries initiated, and click interactions collected via cookies and tracking pixels.

2. Purpose and Legal Basis for Processing

We process your personal information for the following purposes:

Contract Performance: Processing, fulfilling, and coordinating orders, sending confirmations, and managing returns.
Customer Support: Responding to inquiries and providing technical care assistance.
Targeted Marketing (Consent-Based): Delivering marketing communications and customized ads across partner networks (Meta, Google, TikTok).
Platform Optimization: Analyzing traffic and user interactions to refine website performance and speed.
Security & Legal Compliance: Preventing fraudulent transactions and complying with statutory obligations.

3. Data Sharing and Third Parties

We do not sell personal information. To operate our website, we share necessary data strictly with trusted service providers:

Hosting & Cloud Infrastructure: Secure web servers and content delivery networks.
Logistics & Fulfillment: Courier and white-glove shipping carriers to ensure direct delivery.
Payment Processors: Certified financial gateways.
Analytics & Advertising Partners: Google (GA4, Google Ads), Meta, TikTok, Microsoft Clarity.

4. Your Privacy Rights

Depending on your geographical location, you hold specific statutory rights:

European Union & UK Residents (GDPR / UK GDPR)

Right of access, rectification, and erasure ("Right to be Forgotten").
Right to restrict or object to processing for direct marketing purposes.
Right to data portability and right to withdraw consent at any time.

United States Residents (CCPA / CPRA & State Laws)

Right to know what personal data is collected and disclosed.
Right to request deletion of personal information.
Right to Opt-Out ("Do Not Sell or Share My Personal Information"): Right to opt out of the sale or sharing of data for cross-context behavioral advertising.
Right to non-discrimination for exercising privacy rights.

To exercise your rights, email us at [email protected] or use the privacy links in our footer.

5. International Data Transfers

Because we operate globally, personal data may be processed on servers located internationally. We ensure all cross-border transfers comply with recognized legal frameworks, including Standard Contractual Clauses (SCC) approved by the European Commission.

6. Contact Information

Sway Swings Privacy Team
Email: [email protected]
Website: swayswings.com

COOKIE POLICY

Last updated: August 13, 2026

At Sway Swings, we use cookies and similar tracking technologies (pixels, tags, scripts) to guarantee technical platform operations, analyze traffic, personalize content, and optimize marketing campaigns.

1. What Are Cookies and Tracking Technologies?

Cookies: Small text files placed on your device to remember user actions, navigation states, and preferences over time.
Pixels & Tags: Transparent code snippets embedded on web pages and emails that measure user interactions and ad performance (e.g., Meta Pixel, TikTok Pixel).

2. Cookie Categories We Use

A. Strictly Necessary (Essential)

Indispensable for core site functionality, secure browsing, and recording privacy consent choices. Cannot be disabled.

Associated cookies: sway_cookie_consent, sway_cookies_analytics, sway_cookies_marketing, sway_cookies_functional.

B. Analytics & Performance

Allow us to count visits, track bounce rates, measure product interaction, and assess conversion paths to enhance store speed and layout.

Associated tools: Google Analytics 4 (_ga), Microsoft Clarity (_clck).

C. Marketing & Targeted Advertising

Used to display tailored ads on search engines and social platforms, conduct remarketing, and assess campaign ROI.

Associated tools: Meta Pixel (_fbp), TikTok Pixel (_ttp), Google Ads (gcl_au).

D. Functionality & Personalization

Enable enhanced features such as custom preferences, interactive options, and customer support widgets.

3. Regional Rules & Automated Control

European Union / UK Visitors (GDPR / ePrivacy): All non-essential categories (Analytics, Marketing, Functionality) remain OFF by default until explicit affirmative consent (Opt-in) is provided.
United States Visitors (CCPA / CPRA): Cookies load by default with immediate availability to Opt-out at any time.
Global Privacy Control (GPC): If your browser transmits a GPC privacy signal, our platform automatically recognizes it and restricts Marketing and Analytics cookies without manual intervention.

4. Managing Your Cookie Preferences

You can adjust or revoke your cookie choices at any time through:

Cookie Preferences Center: Accessible via the Cookie Preferences link in our website footer.
Opt-Out Link: Selecting Do Not Sell or Share My Personal Information in the footer.
Browser Controls: Blocking or clearing cookies directly through your browser settings (Chrome, Safari, Edge, Firefox).

5. Contact

For questions regarding our cookie practices, reach out to [email protected].